Propeller x
ROSALÍA

LUX Tour 2026 · Social Impact Program

ROSALÍA

What is Propeller

We turn fans into donors, advocates, and activists at scale.

Artists partner with Propeller to drive real-world impact while unlocking massive promotion for their causes and their tour, all at zero cost.

Impact

3.5M+
Community
~$20M
Raised
14M+
Actions Taken

Who We Work With

150+ artists. One platform.

Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Gracie Abrams
Gracie Abrams
Monrovia
Monrovia
Tiësto
Tiësto
Lizzo
Lizzo
Chappell Roan
Chappell Roan
Noah Kahan
Noah Kahan
Bryan Cranston
Bryan Cranston
Ashe
Ashe
The Lumineers
The Lumineers
J Balvin
J Balvin
Megan Moroney
Megan Moroney
New Kids on the Block
New Kids on the Block
Gracie Abrams
Gracie Abrams
Monrovia
Monrovia
Tiësto
Tiësto

Turnkey ways ROSALÍA can create impact on tour

Win a Ticket
Upgrade Tonight!
TEXT ROSALÍA TO 99126
MSG & DATA rates may apply. Msg frequency may vary. Text HELP for Help. STOP to opt-out.
Details w/o text: propeller.la/events · Privacy: bit.ly/propprivacy · hello@propeller.la

In-Venue Activations

Turn every show into an impact moment.

Available at all US dates and select international territories. A call-to-action is promoted via IMAG screens or speakers - fans text in for a chance to win a ticket upgrade that night, all from their phone, all driving donations to the causes ROSALÍA cares about.

📺 IMAG Screens 🎁 Nightly Prizes 📱 SMS / QR 🔊 PA Announcements

Flyaway Sweepstakes

Win a trip to Barcelona to see ROSALÍA live

Fans donate to causes of ROSALÍA's choice for a chance to win round-trip flights to Barcelona, hotel, rideshare, and tickets to see ROSALÍA at Palau Sant Jordi. Fully covered by Propeller.

✈️ Flights 🏨 Hotel 🚗 Rideshare 🎟️ Tickets
9:41
Win a Trip to
See ROSALÍA Live
in Barcelona
$12,000 ARV
⏳ Ends Sep 15, 2026
$423,800 raised
8,716 donors
$10
10 entries
Popular
$25
30 entries
$50
75 entries
$100
200 entries
Donate & Enter to Win
No donation necessary. AMOE available. See official rules.

The Campaign

How It Works

1

Choose Your Causes

ROSALÍA selects the nonprofits she wants to support

2

Set the Prize

Money-can't-buy experience with ROSALÍA

3

Fans Take Action

Donate, share, sign up to earn entries

What You Get

Massive promotion for her causes and her tour.

✓ Paid social campaigns
✓ First-party fan data
✓ 3.5M+ reachable users
✓ Positive PR & brand affinity
✓ Tour awareness at zero cost
✓ Ticket demand driver
ROSALÍA
ROSALÍA

The bigger the prize,
the greater the impact

The Partnership

Give & Get

Propeller Handles

  • All campaign pages and creatives
  • All expenses (ads, travel, production)
  • Paid social promoting the tour
  • Promotion via 3.5M+ user platform
  • Full reporting and fan data delivery
  • All sweepstakes legalities

The Ask

In-Venue

  • CTA video played during changeovers
  • Ticket upgrade or nightly prize

Flyaway

  • An experience for winner + guest
  • Social support from ROSALÍA
  • Meta Advertiser access (team-approved)
  • 6-8 week promotion window

Zero cost to ROSALÍA.

Propeller covers all paid media and travel.

75%
To chosen organizations
via Propeller Action Fund
25%
To Propeller Enterprises
/ Propeller Impact LLC

Learn More

See how we've done it for 150+ artists and counting.

Case Studies